👋 I’m Annie, your Burnout BFF

I’m a founder, marketer, writer, and artist. I spent a decade in tech before burnout forced me to rethink everything. I’ve since pivoted from corporate to pursue my creative passions, advocating for burnout recovery and more sustainable ways to live and work.

You can read my full burnout story on Business Insider.

On LinkedIn, you’ll see the credentials:

  • 10+ years of sales and marketing leadership in tech

  • Co-founder of a startup that raised $1M

  • MBA from UCLA Anderson

But here, you’ll get the human behind the stats:

🇹🇼 Taiwanese American | ♍ Virgo Sun, Libra Rising | 🧠 INTP

❤️‍🔥 What is Burnout BFF?

This is a community for recovering corporates and high achievers who are ready to heal, reconnect with their creativity, and rebuild careers that actually align with their true selves.

My mission is to strip away the shame associated with burnout and bring honest awareness to the stigmatized struggles of the modern professional.

Read more about why I’m building Burnout BFF.

✨Why subscribe?

If you are in the midst of a pivot, feeling stuck in a role you’ve outgrown, or craving honest conversations about building a career with intention - you’ll feel at home here.

Subscribers receive:

  • Burnout BFF Exit Interviews: Stories of professionals redefining success after burnout.

  • Burnout Deep Dives: Research on the intersection of burnout, neurodivergence, and generational trauma in the workplace.

  • Anti-Hustle Reflections: Thoughts on identity, intuition, and navigating the uncertainties during the process of reinvention.

  • Behind-the-Scenes: The raw reality of pursuing a creative path & portfolio career after leaving the 9-to-5.

Subscribe for full access to the archives, and consider a paid subscription to support this independent work.

💛 Work With Me

Beyond the newsletter, I partner with authors, artists, and value-driven brands to tell their stories. I believe authentic marketing is the most powerful tool we have to advocate for the causes we care about.

  • Marketing Strategy Consulting: Helping creatives build authentic personal brands so more people can see your work.

  • Speaking & Workshops: Practical sessions on burnout recovery, intentional career, and healing your inner creative.

  • Freelance Writing: Insights on high-performer burnout, career reinvention, and mental health.

Have a value-driven opportunity? Let’s chat: hello@yiannie.com

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Stories about burnout recovery and intentional career: from a burnout girlie who quit tech to write.

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